Effective Date: February 19, 2026
Last Updated: February 26, 2026
Welcome to Africa Digit Media (“we,” “our,” “us”), a digital media platform serving audiences across Africa with news, entertainment, videos, podcasts, and related content. We respect your privacy and are committed to protecting your personal data in compliance with applicable data protection laws in Rwanda, Kenya, Nigeria, Senegal, and other jurisdictions where we operate.
By accessing or using our website and services, you consent to the terms of this Privacy Policy.
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1. Information We Collect
We collect the following categories of personal data:
a) Personal Information
• Name, email address, phone number
• Profile information (if you register an account)
• Location (country, city)
• Payment or subscription details (where applicable)
b) Non-Personal / Technical Data
• IP address
• Device type and operating system
• Browser type
• Pages visited, session duration, interaction data
• Cookies and tracking identifiers
c) User-Generated Content
• Comments, reviews, feedback
• Uploaded media
• Data submitted via forms
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2. Legal Basis for Processing
Where required under applicable laws (e.g., Kenya Data Protection Act, Nigeria NDPR, Rwanda Data Protection Law, Senegal’s Personal Data Protection Act), we process personal data based on one or more of the following legal bases:
• Consent: You agree to data processing by using our services.
• Contract: To provide a service you requested (e.g., subscriptions).
• Legitimate Interests: For content personalization, analytics, and platform improvement.
• Legal Compliance: To comply with law enforcement or regulatory requirements.
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3. How We Use Your Information
We use personal information to:
• Deliver and personalize media content
• Manage user accounts and subscriptions
• Communicate notifications, updates, and newsletters
• Serve relevant advertising and marketing (with consent where required)
• Conduct analytics and improve our services
• Detect and prevent fraud or abuse
• Meet legal and regulatory responsibilities
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4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Remember your preferences
• Analyze usage patterns
• Deliver tailored content and advertising
You can block or delete cookies via your browser settings, though some features may not work properly without them.
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5. Sharing Your Information
We do not sell personal data.
We may share data with:
• Service providers and partners (e.g., hosting, analytics, email services)
• Advertising partners (only with user consent where required)
• Payment processors for subscriptions
• Law enforcement or regulators when legally required
All third parties are obligated to protect personal data consistent with applicable laws.
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6. International Data Transfers
Your data may be stored and processed in countries outside of your residence. Where transfers occur across borders, we ensure appropriate safeguards in line with applicable laws (e.g., standard contractual clauses, adequate protections).
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7. Security of Your Data
We implement appropriate technical and organizational measures to protect data, including:
• Encryption in transit and at rest
• Access controls
• Secure hosting infrastructure
• Periodic monitoring and review of security practices
No system is fully immune to breach, but we remain committed to strong security controls.
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8. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights:
• Right to access your personal data
• Right to correct inaccurate or incomplete data
• Right to object to processing
• Right to withdraw consent
• Right to request deletion or restriction
• Right to data portability
• Right to lodge a complaint with your data protection authority
To exercise any rights, contact us at privacy@africadigitmedia.com (or the contact provided below). We will respond in accordance with applicable laws.
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9. Children’s Privacy
Our services are not directed at children under the age of 13 (or higher age as defined in local law). We do not knowingly collect data from minors without parental consent. If we become aware we have collected such data, we will take steps to delete it promptly.
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10. Third-Party Links
Our platform may include links to third-party sites or services. This Privacy Policy does not apply to third-party practices. We encourage users to review the privacy policies of any external sites.
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11. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this policy and to comply with legal obligations.
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12. Regulatory Compliance Across Key African Jurisdictions
Rwanda
We comply with the Law Relating to Protection of Personal Data and Privacy, including lawful processing, transparency, and data subject rights.
Kenya
We adhere to the Kenya Data Protection Act, ensuring lawful basis for processing, purpose limitation, data minimization, and rights facilitation.
Nigeria
We align with the Nigeria Data Protection Regulation (NDPR) principles such as consent, data quality, and accountability.
Senegal
We respect Senegal’s Law on Personal Data Protection, including requirements for data processing, consent, and cross-border safeguards.
General African Compliance
We apply privacy best practices aligned with emerging African standards, ensuring transparency, user rights, security, and accountability.
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13. Changes to This Policy
We may update this policy from time to time. We will post the updated policy with a revised “Last Updated” date.
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14. Contact Us
If you have questions or concerns about this Privacy Policy, please contact:
Africa Digit Media
Email: privacy@africadigitmedia.net
Phone: +250799366035
Address: Kigali, Rwanda